Brad Christmann likes to say that he started from the ground up with his all-American sock company, Boldfoot Socks. “It was just a glimmer of an idea and I wanted to see if it had some legs,” the Myers Park dad says, pun intended, of his initial launch in 2014.
He started with just a men’s line of fun socks that he describes as “wearable uniqueness somewhere between basic and outlandish,” and thanks to the success of the original line, he just re-launched with 40 new unisex designs. They’re sold in boutiques across North Carolina and online.
“We’ve had so many requests to make the socks in women’s sizes, so we decided to relaunch the brand but still using the top cotton and keeping our commitment to quality,” Christmann says.
His kickstarter campaign (named “Boldfoot USA, Ridding the world of terrible quality socks”) this past spring surpassed the amount they were asking for in just five hours. Ultimately, 672 backers pledged nearly $31,000.
The new line features some dress socks, some causal socks, and some athletic socks. And every bit of each pair is produced in the U.S. The yarn is dyed in Belmont, and the socks are knitted in Connover.
“Less than 2 percent of all clothing is made in the U.S.,” Christmann says, “so we’re very proud of the product that we’ve made and that we’ve been able to keep the manufacturing here.”
A handful of the designs are even purposely patriotic, and Boldfoot Socks donates 5 percent of profits to veterans and military members.
“I have quite a few veterans in my family, including my grandfather, who is a WWII veteran with a Purple Heart,” Christmann says. “I wanted this to be a patriotic company with a patriotic mission.”